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Student Athlete Score Partners with the University of San Diego to Enhance NIL Strategy and Athlete Marketing Intelligence

Student Athlete Score, the leading athlete marketing intelligence platform, is excited to announce its newest partnership with the University of Southern California (USC).

In the dynamic world of college sports, accurate and accessible athlete data is essential for empowering schools, coaches, and athletes. At Student Athlete Score, we’re setting a new standard with our innovative approach to building the ultimate athlete database. But what does it take to create a system that truly meets the needs of the athletic community?

In the fast-evolving world of Name, Image, and Likeness (NIL), the stakes have never been higher for student-athletes, brands, and universities alike. The NIL era has unlocked unprecedented opportunities for athletes to monetize their personal brands, but with this opportunity comes the challenge of standing out in an increasingly crowded marketplace. Enter data-driven athlete marketing: the game-changing approach that is shaping the future of NIL.

The new Title IX NIL rules require universities to ensure equitable promotion and opportunities for men's and women's athletes. In this article, we analyze real-world disparities in athlete publicity and show how SA Score helps universities stay compliant with data-driven solutions.