Build your brand.
Unlock your future.
Every athlete has a personal brand. Most just don't know how to build it. Student Athlete Score gives every athlete their own Agent to grow their audience, increase recruiting exposure, and unlock sponsorship opportunities, all from one platform.
Trusted by 30+ organizations
Why it matters
The future of athletics
isn't just played. It's shared.
Every practice. Every workout. Every game. Every story. Athletes who intentionally build their personal brand today create more recruiting opportunities, stronger careers, and more sponsorships tomorrow.
01
Athlete
It starts with your game and your story.
02
Content
Every practice, workout, and game becomes a post.
03
Audience
Consistency compounds into real followers.
04
Personal brand
An audience that knows you is a brand.
05
Recruiting
Coaches notice the athletes they can already see.
06
Brand deals
Brands pay for audiences that match their customers.
07
Career
Your brand outlasts your season.
One platform, three sides
Built for every side
of modern sports
For athletes
The Athlete App
Your NIL agent, in your pocket.
Brand Agent
Your brand manager, coaching your positioning, content, and growth every day.
Talent Agent
Finds sponsorships that align with you and helps you pitch yourself.
Media Kit
Your highlight reel for brands: stats, audience, and best content in one link.
Scouting Report
Get inspired by top athletes in your sport. Study their profile and run their playbook as your own.
Deal Marketplace
SoonMatched with deals that align with you. Paid sponsorships land in your app.
For universities
The Front Office Platform
Your NIL agency infrastructure.
Athlete-Brand Matching
The right athletes for every partner.
Brand Pitching
Sell your athletes' marketing power with data.
Campaigns & ROI
Turn sponsorships into recurring revenue.
Athlete Development
Grow every athlete's brand. Impact that recruits and retains.
Storefront
SoonDeals land in your inbox. New sponsors for your program.
For brands
The Brand Platform
Your athlete marketing platform.
Athlete Discovery
Find authentic athlete creators who align with your brand.
Audience Matching
Real audience data, not follower counts.
Campaign Management
Run campaigns across athletes at scale.
ROI Reporting
Prove performance with real numbers.
AI Campaign Agent
SoonPlan, source, and send offers with AI.
The data engine
It all runs on
athlete intelligence.
Every athlete on the platform is a living dataset that powers everything: the agent's coaching, brand matching, and every deal in the marketplace.
Athlete 07
Soccer · Big Ten
@athlete07
Total reach
288K
Brand fit
96%
Scanning · Socials
Socials
288K followers
Instagram · TikTok · X
Interests & topics
Hydration · Sneakers · Faith
+9 more topics, read from captions and content
Brand mentions
Gatorade ×6 · Nike ×4
13 organic mentions in the last 90 days
Audience
Female 64% · 18–24
Gender, age, region, and income. Verified demos.
Content formats
Day in the life 38%
GRWM · vlog · training · game-day content mix
Brand safety & alignment
Clear · 0 flags
Reviewed weekly · 96% fit with sports nutrition
One of hundreds of thousands of athlete profiles, refreshed daily. See how brands use it →
The AI-powered marketplace.
Where every deal comes together: planned by AI, matched on real audience data, executed in one place. Athletes get paid, programs land new sponsors, and brands see exactly what they got.
Why a new marketplace
Athletes told us the same thing: they want to promote brands they genuinely use and believe in. Alignment is what makes the content authentic.
Sourcing, matching, scripts, and execution are automated, so athletes and departments run deals without carrying the workload.
We hold the contextual data on every athlete, and our AI does a researcher's work of finding the best fits in seconds, not weeks.
Brands want to work with athletes at scale, and school-by-school storefronts fragment that. One marketplace runs the campaign; each university's storefront accepts its part of the deal.
Why Student Athlete Score exists
Social media gave athletes an audience.
NIL gave them the right to earn from it.
SA Score gives every athlete the power to capture it.
The athletes who understand these shifts earliest will have the biggest advantage. Student Athlete Score was built to help every athlete compete in this new era.