Partnership Announcement: University of San Diego

Student Athlete Score, the leading athlete marketing intelligence platform, is proud to announce a new partnership with the University of San Diego. This collaboration will provide USD with cutting-edge technology to streamline NIL operations, maximize brand opportunities for student-athletes, and enhance data-driven decision-making.


With this partnership, USD will leverage Student Athlete Score’s comprehensive analytics, AI-powered talent matchmaking, and content management system to support its student-athletes in building their personal brands and securing meaningful partnerships. The platform will enable the university to track and optimize NIL activity, ensuring athletes are well-positioned for success both during and after their collegiate careers.

Leading the charge on this partnership, Lauren Kirby, NIL Director at the University of San Diego, shares:

Leveraging data is the key to unlocking the full potential of NIL in the ever-evolving landscape of college athletics. By partnering with Student-Athlete Score, we are equipped to provide the insights and strategies needed to elevate the brands of our student-athletes and athletics department, maximize marketability, and create meaningful opportunities for brands that align with their values and audience.

“We are excited to partner with the University of San Diego to provide the tools and insights necessary to elevate their NIL strategy,” said Brent Wall Chief Executive Officer of Student Athlete Score. “Our platform is designed to empower universities and student-athletes with the data and resources they need to navigate the evolving NIL landscape effectively.” USD joins a growing list of forward-thinking institutions utilizing Student Athlete Score’s technology to stay ahead in the rapidly changing NIL ecosystem.