Partnership Announcement: Impact Player
Ann Arbor, MI — Student Athlete Score, the leading platform for athlete marketing intelligence, is excited to announce a new partnership with ImpactPlayer, a mission-driven platform that connects college athletes with nonprofit organizations through Name, Image, and Likeness (NIL) campaigns. Through this partnership, ImpactPlayer will leverage Student Athlete Score’s technology to track and analyze the social media performance of athletes participating in nonprofit campaigns—helping quantify the real-world reach and impact of these purpose-driven collaborations.
“ImpactPlayer is doing incredible work by bridging the gap between athletes and meaningful causes,” said Deno Anagnost, Chief Revenue Officer at Student Athlete Score. “We’re proud to provide the data and insights that help them measure the true value of these partnerships, both in social engagement and community impact.”
Using Student Athlete Score, ImpactPlayer will be able to:
• Monitor the reach and engagement of athlete-led nonprofit campaigns
• Benchmark social performance across athletes and campaigns
• Provide nonprofits with measurable ROI tied to both fundraising results and social media performance
“This partnership gives our nonprofit partners and athletes real-time visibility into how their message is spreading,” said Matt Van Laan, Co-Founder of ImpactPlayer. “With SA Score, we can show the value of authenticity and purpose in NIL deals—and help athletes amplify the causes they care about.”
Together, Student Athlete Score and ImpactPlayer are making it easier to align values, drive awareness, and measure impact in the ever-evolving NIL landscape.
For more information, visit:
www.studentathletescore.com
www.impactplayer.co
Media Contact:
Brent Wall – CEO & Co-Founder – Student Athlete Score - Brent@StudentAthleteScore.com
Matt Van Laan – Co-Founder – ImpactPlayer – matt@impactplayer.co
